I QUIT! FUND GAME APP
Save for the day you say 'I Quit!'
This is an ongoing project.
To everyone who ever dreamed of saying “I quit!” and just walking away, here’s how to do it (responsibly).
We designed a product that empowers financial resilience and peace of mind by helping users set the right goal. It's bite-sized, actionable, and deeply meaningful. One intentional step at a time.
My role
Product Designer
Project Manager
Deliverables
Business Plan
User Research
Design System
Prototype for MVP
Team
Founder
Finance expert
Developer
Timeline
2025 - ongoing
Project Goal
A dedicated emergency fund for when it’s time to walk away, we decided to call it the "Quit Fund". This app will listen, guide, and lead the users to quit with clarity and readiness.
Philosophy
This isn’t just about quitting your 9-5 job. It’s about discovering your talents, setting the right goal, and slowly, faithfully living them, one small choice at a time.
Autonomy on your own term
Gain autonomy and take charge of your finances. Use an intuitive dashboard customized just for you to track spending, visualize patterns, and set realistic, achievable goals.
Financial resilience & peace of mind
Saving for an emergency fund is like hitting the gym: it's tough, often overlooked, and easily broken. The goal is to shift mindset into habit, turning ideas into daily action. Strong financial habits create stability, and an emergency fund unlocks new possibilities.
Research & Insights
After careful consideration, we conducted interviews with 6 people from different backgrounds and age groups.
Quotes from the interview
"I don't think I really know what I'm good at or what I like."
"I want to do something more flexible and meaningful."
"When I had burnout, my thoughts didn’t even reach the point of saving extra money."
3 kinds of pain points
Lack of clarity about career direction
The Golden Handcuffs: stuck in unfulfilling or demanding jobs
Low confidence in transferable skills or talents
Difficulty saving consistently
No clear system for a "Quit Fund"
Other financial priorities take precedence
Low financial literacy or tool access
High stress, low energy from daily work
Fear of instability and uncertainty
Internal conflict between security and fulfilment
Guilt and regret from impulsive spending
Do you know how much quit fund you have right now?
Empathize & Define
Empathizing with users and defining their financial and personal goal-related challenges was a deeply rewarding process. I gained insight into the diverse struggles people face and how they cope with them, or sometimes don’t. I can't wait to move into the ideation phase and interpret those insights into solutions.
Aggregated empathy map
Says
Thinks
Does
Feels
User persona
Alex Chen
45 / Kuala Lumpur, Malaysia
Occupation
Education
Status
Sales Manager
Postgraduate
Wife, 2 teenage children
Responsible
Stressed
Pragmatic
Weary
Tech level
Moderate
My family comes first, so I can't just quit. But I feel like I'm running in place, and the pressure is overwhelming.
Frustrations
The high cost of living and fear of instability
Lack of time for self-discovery and feeling stagnant at work
Psychological weight of being the main provider
No structured system for saving towards quitting
Goals
Guarantee his children's future
Find a career with better work-life balance and vertical growth
Reduce his financial anxiety
Elena Petrova
39 / Berlin, Germany
Occupation
Education
Status
Administrator
Master's Degree
Married, 1 young child
Creative
Ambitious
Organized
Private
Tech level
Advanced
I have a relatively okay job, but I know I can create more impact.
Frustrations
Emotional burnout from work
Lack of time due to her 9-5 job
Feeling creatively limited
Slow pace of building a side project on her own
Goals
Launch her own fulfilling business in 3-5 years
Time flexibility to be with her family
Leo Kim
26 / São Paulo, Brazil
Occupation
Education
Status
Content Moderator
Lives with parents
Creative
Reflective
Practical
Friendly
Tech level
My hobbies are what make me happy, but then I look at my bank account and feel this wave of regret. I know I should save, but it just feels like a chore.
Frustrations
The boring and difficult nature of saving money
Irregular spending and guilt after spending
Anxiety about the future
Complicated financial paperwork as a foreign resident
Goals
To feel a sense of financial security
Save enough to move out or fund a future career move into a creative role
Control impulsive spending
Amara Khan
34 / Dubai, UAE
Occupation
Education
Status
Marketing Consultant / Yoga instructor
Bachelor's Degree
Lives alone
Self-aware
Courageous
Disciplined
Philosophical
Tech level
Moderate
Don’t quit to escape, quit to grow.
Frustrations
Societal pressure to follow a conventional path
Seeing people stay in jobs that make them miserable
Superficial self-help solutions
Goals
Align work with personal values
Inspire others to find their own path
Invest in long-term financial and emotional resilience
From the user journey map based on personas, we extracted novel ideas for the product.
Product features
Meaningful findings from the User Journey Map.
Onboarding
Goal setting & Planning
Progress
Branding & Marketing
Ideate & Prototype
Oops! This is not an error.
This is an ongoing project and the result will be updated soon.
