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I QUIT! FUND GAME APP

Save for the day you say 'I Quit!'

This is an ongoing project.

To everyone who ever dreamed of saying “I quit!” and just walking away, here’s how to do it (responsibly).


We designed a product that empowers financial resilience and peace of mind by helping users set the right goal. It's bite-sized, actionable, and deeply meaningful. One intentional step at a time.

Finance

App

UX Research

UI

Gamification

Finance

App

UX Research

UI

Gamification

Finance

App

UX Research

UI

Gamification

My role

Product Designer

Project Manager

Deliverables

Business Plan

User Research

Design System

Prototype for MVP

Team

Founder

Finance expert

Developer

Timeline

2025 - ongoing

PROBLEM

Gap between mind and money

Who hasn’t fantasized about quitting their job at least once (or a dozen times)? But for most of us, walking away isn't an option unless we’ve already lined up the next gig. Imagine your mental or physical health forces you to stop now. No backup plan. No savings. Just stress, fear, and sweaty palms. Here is a simple advice: “Save for emergencies.” But in reality, between bills, rent, and life, it feels nearly impossible. But is it really?

PROBLEM

Gap between mind and money

Who hasn’t fantasized about quitting their job at least once (or a dozen times)? But for most of us, walking away isn't an option unless we’ve already lined up the next gig. Imagine your mental or physical health forces you to stop now. No backup plan. No savings. Just stress, fear, and sweaty palms. Here is a simple advice: “Save for emergencies.” But in reality, between bills, rent, and life, it feels nearly impossible. But is it really?

PROBLEM

Gap between mind and money

Who hasn’t fantasized about quitting their job at least once (or a dozen times)? But for most of us, walking away isn't an option unless we’ve already lined up the next gig. Imagine your mental or physical health forces you to stop now. No backup plan. No savings. Just stress, fear, and sweaty palms. Here is a simple advice: “Save for emergencies.” But in reality, between bills, rent, and life, it feels nearly impossible. But is it really?

SOLUTION

What do you really want?

User research and evidences show that people often struggle not with saving, but with setting the right goal. When a goal is clear and personally meaningful, motivation increases, habits form, and saving becomes actionable. Most wellness apps ignore the role of money in mental well-being. Finance apps, on the other hand, rarely consider the mindset behind saving. I Quit! Fund Game is a playful yet purposeful tool to help people build their own safety net and create harmony between mind and money, one small step at a time. Because freedom shouldn’t feel like a fantasy.

SOLUTION

What do you really want?

User research and evidences show that people often struggle not with saving, but with setting the right goal. When a goal is clear and personally meaningful, motivation increases, habits form, and saving becomes actionable. Most wellness apps ignore the role of money in mental well-being. Finance apps, on the other hand, rarely consider the mindset behind saving. I Quit! Fund Game is a playful yet purposeful tool to help people build their own safety net and create harmony between mind and money, one small step at a time. Because freedom shouldn’t feel like a fantasy.

SOLUTION

What do you really want?

User research and evidences show that people often struggle not with saving, but with setting the right goal. When a goal is clear and personally meaningful, motivation increases, habits form, and saving becomes actionable. Most wellness apps ignore the role of money in mental well-being. Finance apps, on the other hand, rarely consider the mindset behind saving. I Quit! Fund Game is a playful yet purposeful tool to help people build their own safety net and create harmony between mind and money, one small step at a time. Because freedom shouldn’t feel like a fantasy.

Project Goal

A dedicated emergency fund for when it’s time to walk away, we decided to call it the "Quit Fund". This app will listen, guide, and lead the users to quit with clarity and readiness.

Philosophy

This isn’t just about quitting your 9-5 job. It’s about discovering your talents, setting the right goal, and slowly, faithfully living them, one small choice at a time.

Autonomy on your own term

Gain autonomy and take charge of your finances. Use an intuitive dashboard customized just for you to track spending, visualize patterns, and set realistic, achievable goals.

Financial resilience & peace of mind

Saving for an emergency fund is like hitting the gym: it's tough, often overlooked, and easily broken. The goal is to shift mindset into habit, turning ideas into daily action. Strong financial habits create stability, and an emergency fund unlocks new possibilities.

Research & Insights

After careful consideration, we conducted interviews with people from different backgrounds and age groups.

Quotes from the interview

"I don't think I really know what I'm good at or what I like."

"I want to do something more flexible and meaningful."

“We need to understand why we want to quit.”

“We need to understand why we want to quit.”

"When I had burnout, my thoughts didn’t even reach the point of saving extra money."

3 kinds of pain points

Career & Identity

Career & Identity

Lack of clarity about career direction

The Golden Handcuffs: stuck in unfulfilling or demanding jobs

Low confidence in transferable skills or talents

Finance

Finance

Difficulty saving consistently

No clear system for a "Quit Fund"

Other financial priorities take precedence

Low financial literacy or tool access

Emotion & Psychology

Emotion & Psychology

High stress, low energy from daily work

Fear of instability and uncertainty

Internal conflict between security and fulfilment

Guilt and regret from impulsive spending

How much Quit Fund do you have right now?

Empathize & Define

In this phase, I gained insights about the diverse struggles people face and how they cope with them, or sometimes don’t. Developing these insights into solutions will be the exciting next step.

Aggregated empathy map

Says

"My job is stressful and doesn't give me the flexibility I need."

"My job is stressful and doesn't give me the flexibility I need."

"I'm not sure what I'm truly good at or what I want to do next."

"I'm not sure what I'm truly good at or what I want to do next."

"I don't have a specific 'Quit Fund.' My savings are for general emergencies or just scattered."

"I don't have a specific 'Quit Fund.' My savings are for general emergencies or just scattered."

"Financial security is the most important thing. Family responsibilities make it hard to take risks."

"Financial security is the most important thing. Family responsibilities make it hard to take risks."

Thinks

Conflict: Stability vs. well-being, family time, and personal fulfilment.

Conflict: Stability vs. well-being, family time, and personal fulfilment.

Pragmatism: Family obligations and living costs are the priority.

Pragmatism: Family obligations and living costs are the priority.

Uncertainty: Need to understand myself better before making a life change.

Uncertainty: Need to understand myself better before making a life change.

Conceptual & Financial Barriers: The idea of the Quit Fund is new. My finances are too tight or disorganised to start saving to quit.

Conceptual & Financial Barriers: The idea of the Quit Fund is new. My finances are too tight or disorganised to start saving to quit.

Does

Works a demanding full-time job.

Works a demanding full-time job.

Manages day-to-day family and financial responsibilities that take up most of their mental and financial bandwidth.

Manages day-to-day family and financial responsibilities that take up most of their mental and financial bandwidth.

Spends more time thinking and worrying about their career and finances than taking concrete steps towards it.

Spends more time thinking and worrying about their career and finances than taking concrete steps towards it.

Engages in low-commitment exploratory activities (e.g., casual learning, journaling).

Engages in low-commitment exploratory activities (e.g., casual learning, journaling).

Feels

Overwhelmed & Tired: A universal feeling stemming from current job pressures.

Overwhelmed & Tired: A universal feeling stemming from current job pressures.

Stuck: Current situation (job, finances, family) and lack of clarity prevent them from making a change.

Stuck: Current situation (job, finances, family) and lack of clarity prevent them from making a change.

Anxious: About the future, their skills, passion, and what the right path is.

Anxious: About the future, their skills, passion, and what the right path is.

Hopeful: Desire for a better, more fulfilling life.

Hopeful: Desire for a better, more fulfilling life.

User persona

Alex Chen

45 / Kuala Lumpur, Malaysia

Occupation

Education

Status

Sales Manager

Postgraduate

Wife, 2 teenage children

Responsible

Stressed

Pragmatic

Weary

Tech level

Moderate

My family comes first, so I can't just quit. But I feel like I'm running in place, and the pressure is overwhelming.

Frustrations

The high cost of living and fear of instability

Lack of time for self-discovery and feeling stagnant at work

Psychological weight of being the main provider

No structured system for saving towards quitting

Goals

Guarantee his children's future

Find a career with better work-life balance and vertical growth

Reduce his financial anxiety

Elena Petrova

39 / Berlin, Germany

Occupation

Education

Status

Administrator

Master's Degree

Married, 1 young child

Creative

Ambitious

Organized

Private

Tech level

Advanced

I have a relatively okay job, but I know I can create more impact.

Frustrations

Emotional burnout from work

Lack of time due to her 9-5 job

Feeling creatively limited

Slow pace of building a side project on her own

Goals

Launch her own fulfilling business in 3-5 years

Time flexibility to be with her family

Leo Kim

26 / São Paulo, Brazil

Occupation

Education

Status

Content Moderator

BA in Communication

Bachelor's Degree

Lives with parents

Creative

Reflective

Practical

Friendly

Tech level

Advanced / Digital native

Digital native

My hobbies are what make me happy, but then I look at my bank account and feel this wave of regret. I know I should save, but it just feels like a chore.

Frustrations

The boring and difficult nature of saving money

Irregular spending and guilt after spending

Anxiety about the future

Complicated financial paperwork as a foreign resident

Goals

To feel a sense of financial security

Save enough to move out or fund a future career move into a creative role

Control impulsive spending

Amara Khan

34 / Dubai, UAE

Occupation

Education

Status

Marketing Consultant / Yoga instructor

Bachelor's Degree

Lives alone

Self-aware

Courageous

Disciplined

Philosophical

Tech level

Moderate

Don’t quit to escape, quit to grow.

Frustrations

Societal pressure to follow a conventional path

Seeing people stay in jobs that make them miserable

Superficial self-help solutions

Goals

Align work with personal values

Inspire others to find their own path

Invest in long-term financial and emotional resilience

From the user journey map based on personas, we extracted novel ideas for the product.

Product features

Meaningful findings from the User Journey Map.

Onboarding

Quick, modular onboarding with skip-able tutorials

Quick, modular onboarding with skip-able tutorials

Avatar creation and instant gratification elements

Avatar creation and instant gratification elements

Surprise daily rewards

Surprise daily rewards

Goal setting & Planning

Purpose-driven goal and budgeting templates (e.g., family, creative leap, lifestyle)

Purpose-driven goal and budgeting templates (e.g., family, creative leap, lifestyle)

Family based goal (can add multi-users)

Family based goal (can add multi-users)

Personalized exit-readiness planner (reskilling, networking, career prep)

Personalized exit-readiness planner (reskilling, networking, career prep)

Roadmap builder for long-term life cycle (3 / 5 / 10 years)

Roadmap builder for long-term life cycle (3 / 5 / 10 years)

Progress

Real-time visual progress map and goal tracker with customizable dashboards

Real-time visual progress map and goal tracker with customizable dashboards

Gamified features: weekly streaks, challenges, rewards

Gamified features: weekly streaks, challenges, rewards

Experience tracking and mindful spending tools

Experience tracking and mindful spending tools

Celebrate small wins and show future security projections

Celebrate small wins and show future security projections

Integration with productivity tools

Integration with productivity tools

Branding & Marketing

Testimonials from real users with similar frustrations

Testimonials from real users with similar frustrations

Finance expert endorsements

Finance expert endorsements

"Impact & Growth” module with group challenges and storytelling

"Impact & Growth” module with group challenges and storytelling

Clear, trustworthy messaging on website/landing page

Clear, trustworthy messaging on website/landing page

Emphasis on holistic well-being, purpose, and financial freedom

Emphasis on holistic well-being, purpose, and financial freedom

Ideate & Prototype

I am working on the ideation phase right now.

I am working on the ideation phase right now.

Oops! This is not an error.

This is an ongoing project and the result will be updated soon.

Do you want to know how it's going? Get in touch with me!

See other projects

Kyungsun Won

Available to talk!

Designed by Kyungsun Won with Figma & Framer © 2025

Kyungsun Won

Available to talk!

Designed by Kyungsun Won with Figma & Framer © 2025

Kyungsun Won

Available to talk!

Designed by Kyungsun Won with Figma & Framer © 2025